Designing for shared mobility: the Poppy app case study

In the realm of shared mobility, user experience is the cornerstone of success. This was our guiding principle when we collaborated with Poppy, Belgium's market leader in shared mobility. Our mission was to revamp their app, enhancing every aspect from registration to ride completion.

Redesigning for better user experience

Our journey with Poppy began with a critical challenge: redesigning their registration and onboarding flow. Poppy approached us with concerns about user-friendliness and high drop-off rates. Our solution? A comprehensive redesign focused on simplicity and clarity. The results were immediate and remarkable: a 6% increase in completed registrations within the first month.

Becoming a trusted design partner

Following the successful redesign, our role expanded to become Poppy's go-to partner for digital design. Our collaboration included advising on a slight rebranding, ensuring their messaging resonated more effectively with users. Though the rebranding execution was handled by another party, our input helped shape the new direction.

Innovating for a seamless journey

At the heart of our collaboration was the goal to create a stress-Get a journey for Poppy's users. We worked on features like Combo Ride, enabling seamless transitions between e-scooters and cars, and AirPoppy, facilitating easy car drop-offs at major airports. Additionally, we revamped their passes and subscriptions, making them more user-friendly and reducing friction for riders.

Streamlining the ride experience

A key focus was enhancing the CurrentTrip and EndTrip features. These are vital touchpoints in the user journey, and our redesign aimed to make them more intuitive. The result? A smoother, more enjoyable experience for every Poppy user.